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Liberia Benefits from UN Tourism Training

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In its commitment which is Essen in its commitment which is essentially aimed at strengthening the African tourism sector through capacity building, a total of 20 researchers and marketing professionals from 20 African National Tourism Organizations including Liberia has benefited from two days intensive training on how to manage their tourism sectors. United Nations World Tourism Organization (UNWTO) sponsored the training in partnership with Google management.

“UNWTO is collaborating with Google in the training exercise for the participants to gain expert insight into data management and digital marketing with particular emphasis on

how digital content and storytelling can be powerful tools for restarting tourism and supporting recovery in the wake of the pandemic, according to Isaac John Padmore, Tourism Policy Development & Promotional Specialist at MICAT”Speaking at the launch of the training,

Google’s Global Destination Marketing Partner, Iva Kutle Skrlec said the training demonstrates Google strong commitment to the tourism sector recovery, indicating that Google is confident that the teaching curriculum will provide tourism organizations with tools and skills to navigate the fast-changing environment and expedite industry transformation.organizations with tools and skills to navigate the fast-changing environment and expedite industry transformation.

At the end of the training, the participants were able to learn more about UNWTO’s tools to provide market tially aimed at strengthening the African tourism sector through capacity building, a total of 20 researchers and marketing professionals from 20 African National Tourism Organizations including Liberia has benefited from two days intensive training on how to manage their tourism sectors. United Nations World Tourism Organization (UNWTO) sponsored the training in partnership with Google management.“UNWTO is collaborating with Google in the training exercise for the participants to gain expert insight into data management and digital marketing with particular emphasis on

how digital content and storytelling can be powerful tools for restarting tourism and supporting recovery in the wake of the pandemic, according to Isaac John Padmore, Tourism Policy Development & Promotional Specialist at MICAT”Speaking at the launch of the training, Google’s Global Destination Marketing Partner, Iva Kutle Skrlec said the training demonstrates Google strong commitment to the tourism sector recovery, indicating that Google is confident that the teaching curriculum will provide tourism organizations with tools and skills to navigate the fast-changing environment and expedite industry transformation. organizations with tools and skills to navigate the fast-changing environment and expedite industry transformation. At the end of the training, the participants were able to learn more about UNWTO’s tools to provide market insights and to support recovery, including the UNWTO recovery tracker and its trusted dashboard.  The National Tourism Organizations participants were also shown how Google’s insight tools could help guide sustainable recovery

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